HYPE is a team of passionate Venture Builders that help Startups demystify, unlock, and succeed in Asia.
Henek is a Co-Founder and CEO of HYPE.
He was previously part of the first landing team to expand WeWork into the APAC region in 2016 as the General Manager for Asia ex. China – launching 5 locations in Australia, Hong Kong and S. Korea.Previous to WeWork – Henek was the General Manager for Greater China at Airbnb and part of its 2012 landing team that started Airbnb operations in Asia through setting up the Singapore hub. In his various roles with Airbnb, Henek helped grow Airbnb’s presence in the region and oversaw the hyper-growth of the company.
At the start of his career – Henek worked in Bear Stearn, JP Morgan and Macquarie – departing as VP in Sales Trading where he serviced large institutions and funds that traded in APAC. He holds a Bachelor degree in Civil Engineering from Carnegie Mellon University in the USA.
Patrick is a Co-Founder and CSO of HYPE.
Before HYPE, he led Airbnb in Korea as General Manager for 4 years, where he made home-sharing a part of people’s lifestyles, driving hyper-growth in both inbound and outbound travel in one of the world’s most heavily regulated markets. Prior to Airbnb, Patrick was with Google for 8 years as Korea’s Head of SMB Development. As a founding member of the Korean team at Google, he oversaw the hyper-growth of Youtube and advertising businesses. At the early stage of career, Patrick worked for EMC as a strategic alliance manager for storage-as-a service (early concept of cloud computing), and with Accenture, as an energy consultant.
He holds a Master’s degree in Electronic Commerce from Carnegie Mellon University and Master’s / Bachelor’s degree in Electrical Engineering with specialized major on Superconductor from Yonsei University in Korea.
Robert is a Co-Founder and COO of HYPE.
HYPE is a team of passionate Venture Builders that help Startups demystify, unlock, and succeed in Asia. At HYPE, Robert is responsible for overall Deal Ops. In 2012, he helped form the Asia landing team to expand Airbnb into the APAC region. From 2013-2017, Robert relocated to Beijing to lead Business Operations and Strategy and built China operations from the ground up. During his time in Beijing, he grew the team to over a hundred headcount sitting across all business units and was instrumental in turning the China business into the fastest growing market globally for the company. Prior to Airbnb, Robert built a recruitment, e-commerce, and apparel business. Robert is bilingual American born Chinese from Oakland, California and has resided in Asia for the last 12 years.
Ryan Choi is a Managing Director for Korea at HYPE.
Ryan has been leading market strategy and business development over various disciplines within Consumer Electronics, Information Technology and Content industries for the past 11 years. He was previously the Head of Digital Partnerships for Southeast Asia at The Walt Disney Company. In his various roles at Disney, he helped to grow company’s digital presence in Southeast Asia (Singapore, Malaysia, Indonesia, Philippines, Thailand, and Vietnam) through disruptive partnerships and successfully launched Disney Branded OTT services with key partners in the region. Prior to Disney, Ryan was a New Business Development Lead at Google based in Tokyo and Seoul where he built the team from ground up from recruiting, training and managing an acquisition and a sales ops team to expanding new High Potential (HIPO) SMB development in local markets.
Kevin is the Market Lead for Singapore and Malaysia at HYPE.
Prior to HYPE, he was part of the Asia growth team for Airbnb when the company first landed in the region. He was initially the Market Manager for Malaysia, where he led business development, marketing and community building. During this period, the hosts and guests community grew over 10x in major markets like Kuala Lumpur and Penang. Kevin later joined Airbnb’s business travel team (B2B) as a Sales Lead, spearheading corporate sales operations in Asia Pacific. He successfully sold Airbnb’s corporate product to enterprise companies like Hyundai Motor, LG Electronics, Tech Mahindra, and Deloitte.
Prior to Airbnb, he also started his own company in the social dining space and had a stint in the insurance industry working as an assistant underwriter in London. He graduated with a bachelor’s degree in Economics from University College London.
Antonia is a Senior Associate at HYPE.
She was previously positioned as Senior Research Analyst at Oddup – a startup research platform where she made investment recommendations on startups in Asia. She specializes in Fintech, Edtech, Recruitment Tech and Social Media. She has on-stage experiences in startup events, and has published multiple in-depth company, location and industry analysis on media channels such as Economic Times, Hong Kong Economic Journal, etc.
At the start of her career, Antonia was the Data Analyst at Bloomberg where she covered the renewable energy sector in China, Hong Kong and Taiwan. She holds a Master’s degree in Economics from University of Hong Kong, and a Bachelor’s Degree in Economics from University of California, San Diego.
Maurice is a Senior Associate at HYPE.
Prior to joining HYPE, Maurice spent time in Berlin, Germany, working in strategy, business development, and investor relations with a B2B cross-border platform start-up in the Construction sector, and in Buenos Aires, Argentina, working with a venture capital firm, supporting portfolio companies in the FinTech, SaaS, and Social verticals on fundraising and growth strategies. Before entering the start-up space, Maurice worked with Monitor Deloitte, the strategy practice of Deloitte Consulting, in China, where he specialized in corporate strategy, market entry strategy, supply chain and distribution strategy, target operating model design, and project management.
Maurice graduated from Wesleyan University in Connecticut, USA with a BA in Mathematics-Economics.
Carole is currently the Executive Assistant at HYPE. She was from a corporate account management and business development background with a demonstrated history of working in various industries, such as Hospitality, Fintech and French wine distribution in international cities. For the wine business she also spent a few years in Shenzhen, China where she helped run the family business and investments into Cambodia. She did her major in international business and hotel management in Switzerland.
Renn is a leadership coach and advisor. He co-founded SNP Communications in 1992 with the mission of finding good people and making their truth persuasive. Based in San Francisco with offices in New York City and Dublin, Ireland, SNP is a premier leadership development consultancy on the forefront of the tech industry. They have worked with founders and senior leaders of iconic Silicon Valley brands including Sun Microsystems, Oracle, Google, Facebook, and Airbnb to name but a few.
Renn is known for helping leaders and their senior teams connect with their true values and mission as the basis for ethical leadership. His approach gives these leaders the permission to speak and act authentically as they build iconic high-performance companies for the long term. When not in Silicon Valley, Renn regularly works with leaders in Singapore, Beijing, Hong Kong, Seoul, London, and Berlin.
Prior to SNP, Renn worked in Washington, D.C. as a Congressional staffer and later worked with homeless teenagers in the streets of New York City. He earned his MBA from the University of San Francisco.
How We Work
We use our local market expertise to analyze and create a guidebook for Startups to understand and build operations in Asia.
Build, Operate, Transfer
HYPE will do the hands on work to build, operate and transfer the operations in new markets you want to build in.
HYPE will become a stakeholder not only via BOT services but also by investing in the partners we work with.
Our Experiences & Partners
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone or tablet. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 65,000 cities and 191 countries.
This is where the HYPE founders have met each other where Henek Lo, Patrick Lee, and Robert Hao was instrumental in building Airbnb’s operations in Asia.
Google is the search engine of the world, and a pioneer of the Information Technology / Internet age. One of our Co-Founders, Patrick Lee, was the Head of SMB for Korea.
WeWork is the premium co-working space in the world, and a juggernaut in the sharing economy.
Carousell is a mobile-driven, online P2P marketplace for the exchange of both new and secondhand goods.
Snapask is an education technology company that thrives to make education more effective, personalized, and accessible to everyone. Founded in 2015, Snapask is an education technology company that applies artificial intelligence, and cloud services to make education more effective, personalized, and accessible to everyone. Snapask started out initially with our flagship “Question & Answer” (Q&A) platform, which allows students to obtain instant homework help from our tutors. Our range of products have since expanded to include the “Quizzes” feature, a platform that digitalizes academic content, which our students can access for free. Currently, there are over 10,000 qualified tutors on Snapask, seeking to help over 230,000 students across Hong Kong, Singapore and Taiwan.
HYPE spearheaded Snapask’s setup and market entry efforts into South Korea.
Homage is a trusted senior home care marketplace and technology platform seamlessly connecting seniors to the best quality of care on demand. The Homage platform uses a proprietary matching engine that pairs seniors with the best care professionals for their needs in real-time. Family members can schedule, manage, and monitor care visits through Homage family app from anywhere, stay in communication with the care professional and get real-time information on the care their senior is receiving. Homage app will let family members know who visited their loved ones, how long they spent in the home, and what activities they did. Homage’s technology allows it to send a Homage care professional to senior’s house within 2 hours. Homage’s app for care professionals lets them efficiently run their business, gives them better client information: a care plan individualized to each senior, helpful tips, ability to run on their own schedule, easy communication with the family members through their app.
KKday is a leading travel e-commerce platform in Asia. KKday currently has branch offices in Hong Kong and China, and plans to establish offices in Singapore, South Korea and Japan by April 2016 to fulfill its goal to further tapped into Asia’s growing travel industry and become Asia’s leading travel e-commerce platform for travel experiences.
Surkus connects people to the brands and events tailored to their interests, and HYPE is responsible for helping them land and scale in Asia. Using unique technology, the Surkus platform curates a targeted group of tastemakers for client events – whether that be nightlife, comedy shows, classes, product launches or a digital campaign. In turn, Surkus members are invited to explore and discover these new experiences, with invitations tailored just for them.
Gini is a FinTech company based in Hong Kong.
The Bee Token is a crypto homesharing platform.
Akala is a college counseling start-up focusing on changing the college admissions process and allowing all students to reach their full potential.
What's The HYPE?
Source: EJ Insights (Hong Kong Economic Journal)
August 27, 2018
Source: Hong Kong Business
June 19, 2018
Source: Korea Joongang Daily
May 31, 2018