HYPE is a team of passionate Venture Builders that help Startups demystify, unlock, and succeed in Asia.
Henek is a Co-Founder and CEO of HYPE.
He was previously part of the first landing team to expand WeWork into the APAC region in 2016 as the General Manager for Asia ex. China – launching 5 locations in Australia, Hong Kong and S. Korea.Previous to WeWork – Henek was the General Manager for Greater China at Airbnb and part of its 2012 landing team that started Airbnb operations in Asia through setting up the Singapore hub. In his various roles with Airbnb, Henek helped grow Airbnb’s presence in the region and oversaw the hyper-growth of the company.
At the start of his career – Henek worked in Bear Stearn, JP Morgan and Macquarie – departing as VP in Sales Trading where he serviced large institutions and funds that traded in APAC. He holds a Bachelor degree in Civil Engineering from Carnegie Mellon University in the USA.
Robert is a Co-Founder and COO of HYPE.
HYPE is a team of passionate Venture Builders that help Startups demystify, unlock, and succeed in Asia. At HYPE, Robert is responsible for overall Deal Ops. In 2012, he helped form the Asia landing team to expand Airbnb into the APAC region. From 2013-2017, Robert relocated to Beijing to lead Business Operations and Strategy and built China operations from the ground up. During his time in Beijing, he grew the team to over a hundred headcount sitting across all business units and was instrumental in turning the China business into the fastest growing market globally for the company. Prior to Airbnb, Robert built a recruitment, e-commerce, and apparel business. Robert is bilingual American born Chinese from Oakland, California and has resided in Asia for the last 12 years.
Martin is a Partner at HYPE.
Prior to HYPE, Martin was an integral part of Hired’s successful expansion into multiple APAC markets, managing operations in Hong Kong, Singapore and Australia. Before Hired, he was an early member of Uber’s founding team in China. He helped set up many of the early China markets for Uber as well as managed multiple business units between 2013 and 2016. At the start of his career, he worked in Private Equity at Adamas Asset Management, where he focused on special situations and distressed investments across APAC.
Martin holds a Bachelor Degree in Finance and International Management from Boston University.
Kevin is the Market Lead for Singapore and Malaysia at HYPE.
Prior to HYPE, he was part of Airbnb’s Asia growth team when the company first landed in the region. He was initially the Market Manager for Malaysia, where he led business development, marketing and community building. During this period, the hosts and guests community grew over 10x in major markets like Kuala Lumpur and Penang. Kevin later joined Airbnb’s business travel team (B2B) as a Sales Lead, spearheading corporate sales operations in Asia Pacific. He successfully sold Airbnb’s corporate product to enterprises like Hyundai Motor, LG Electronics, Tech Mahindra, and Deloitte. Prior to Airbnb, he also started his own company in the social dining space and had a stint in the insurance industry working as an assistant underwriter in London.
Kevin graduated from University College London with a BA in Economics.
Antonia is a Senior Associate at HYPE.
She was previously positioned as Senior Research Analyst at Oddup – a startup research platform where she made investment recommendations on startups in Asia. She specializes in Fintech, Edtech, Recruitment Tech and Social Media. She has on-stage experiences in startup events, and has published multiple in-depth company, location and industry analysis on media channels such as Economic Times, Hong Kong Economic Journal, etc.
At the start of her career, Antonia was the Data Analyst at Bloomberg where she covered the renewable energy sector in China, Hong Kong and Taiwan. She holds a Master’s degree in Economics from University of Hong Kong, and a BA in Economics from University of California, San Diego.
Maurice is a Senior Associate at HYPE.
Prior to joining HYPE, Maurice spent time in Berlin, Germany, working in strategy, business development, and investor relations with a B2B cross-border platform start-up in the Construction sector, and in Buenos Aires, Argentina, working with a venture capital firm, supporting portfolio companies in the FinTech, SaaS, and Social verticals on fundraising and growth strategies. Before entering the start-up space, Maurice worked with Monitor Deloitte, the strategy practice of Deloitte Consulting, in China, where he supported engagements in corporate strategy, market entry strategy, supply chain and distribution strategy, target operating model design, and project management.
Maurice graduated from Wesleyan University in Connecticut, USA with a BA in Mathematics-Economics.
Bolong is a Senior Associate at HYPE.
He was previously a management consultant at Accenture Strategy where he worked with many of the leading financial services institutions across Singapore, Indonesia and Thailand. He specialized in digital transformation, go-to-market strategy and led several business cases for his clients. Prior to Accenture Strategy, Bolong also served as project lead on pro-bono consulting projects for non-profits and social enterprises in Singapore, and was formerly with PwC Strategy and Procter and Gamble. He is passionate about using technology to create scalable change and to improve the way we live in future.
Bolong holds a Bachelor’s degree in Banking & Finance from Nanyang Technological University, Singapore.
Joey is a Senior Associate at HYPE.
He was previously an associate at Capital One where he analyzed small and medium sized companies and projects to invest in. Prior to joining Capital One, Joey worked for Lotte Duty Free where he served for developing marketing strategy for China, a new O2O business project, and managing sales, P&L, MD, rents and duty-free license of a branch. He specializes in consumer goods, distribution industry, cross-border trade and tourism. Joey also led a pro bono project in Enactus where he developed and executed expansion strategy for sea salt farmers in Korea.
Joey holds a Bachelor’s degree in Business Administration from Seoul National University, Korea.
She was previously the General Manager for Shanghai as well as the first Chinese employee at GuavaPass – a fitness start-up, acquired by ClassPass. From 2015-2018, she led local marketing growth plans, member retention strategies, day-to-day operations, corporate programs, and over 40+ offline activations to grow GuavaPass’s presence in Shanghai and to build a holistic wellness community.
She specializes in O2O business, fitness industry, community building, business development, and user acquisitions.
Eve holds a Bachelor’s degree in Culture Industry Management from Shanghai Normal University, China.
Amy is Market Lead for China at HYPE.
Previously, she served as General Manager of the largest distributor at Tangeche, an Alibaba-invested O2O financial project, where she established an Operation Headquarter in Shanghai and led significant growth in auto sales and rental revenues. Over the span of six months, she built the Team from the ground up and led the expansion of 200 franchisee stores across China. Prior to her role at Tangeche, Amy introduced Mini Melts Ice-cream, an INC 500 brand from the USA, into the Taiwanese market as co-founder of Mini-melts International. During this period, the brand achieved a 300,000-member fanbase on Facebook within the first ten months of launch. Amy is passionate about consumer goods and building companies that deliver a positive impact to the overall society.
She holds a Bachelor’s degree in Business Administration from the University of Hong Kong.
Cindy is the Business Operations Associate at HYPE.
Prior to HYPE, she was a Graduate Trainee under Jardine Matheson Group, rotating in Jardine OneSolution (JOS) – an IT solutions provider across Asia. In her first rotation, She delivered Enterprise Digital Transformation projects for the Group and Mercedes Benz. She later rotated to Digital Solutions department and became the founding member of Innovation Foundry team, a new team to drive internal innovation initiatives as well as external innovative project leads. During this period, she launched the first cloud-based customer-facing chatbot in the industry for AIA and SmarTone. She also single-handily developed a new solution offering for the team on Virtual Reality (VR) and helped to develop a solution sales team which covers the Healthcare sector in Hong Kong in her last rotation.
Cindy holds a Bachelor’s degree in BA major in Marketing from Hong Kong Baptist University and a specialisation in Virtual Reality from University of London.
Renn is a leadership coach and advisor. He co-founded SNP Communications in 1992 with the mission of finding good people and making their truth persuasive. Based in San Francisco with offices in New York City and Dublin, Ireland, SNP is a premier leadership development consultancy on the forefront of the tech industry. They have worked with founders and senior leaders of iconic Silicon Valley brands including Sun Microsystems, Oracle, Google, Facebook, and Airbnb to name but a few.
Renn is known for helping leaders and their senior teams connect with their true values and mission as the basis for ethical leadership. His approach gives these leaders the permission to speak and act authentically as they build iconic high-performance companies for the long term. When not in Silicon Valley, Renn regularly works with leaders in Singapore, Beijing, Hong Kong, Seoul, London, and Berlin.
Prior to SNP, Renn worked in Washington, D.C. as a Congressional staffer and later worked with homeless teenagers in the streets of New York City. He earned his MBA from the University of San Francisco.
Patrick is a Co-Founder and Advisor to HYPE.
Prior to HYPE, he led Airbnb in Korea as General Manager for 4 years, driving hyper-growth in both inbound and outbound travel in one of the world’s most heavily regulated markets. Prior to Airbnb, Patrick was with Google for 8 years as Korea’s Head of SMB Development. As a founding member of the Korean team at Google, he oversaw the hyper-growth of Youtube and advertising businesses. At the start of his career, Patrick worked for EMC as a strategic alliance manager for storage-as-a service (early concept of cloud computing), and with Accenture, as an energy consultant.
He holds a Master’s degree in Electronic Commerce from Carnegie Mellon University and Master’s / Bachelor’s degree in Electrical Engineering with specialized major on Superconductor from Yonsei University in Korea.
How We Work
We use our local market expertise to analyze and create a guidebook for Startups to understand and build operations in Asia.
Build, Operate, Transfer
HYPE will do the hands on work to build, operate and transfer the operations in new markets you want to build in.
HYPE will become a stakeholder not only via BOT services but also by investing in the partners we work with.
Our Experiences & Partners
Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 65,000 cities and 191 countries.
This is where the HYPE founders met each other. Henek Lo, Patrick Lee, and Robert Hao were instrumental in building Airbnb’s operations in Asia.
Learn more about Airbnb here.
Google is the search engine of the world, and a pioneer of the Information Technology / Internet age. HYPE’s leadership team in Korea was instrumental in Google’s initial traction and lasting success in the region.
Learn more about Google here.
WeWork is the premium co-working space in the world, and a juggernaut in the sharing economy. HYPE’s leadership team helped manage the landing and hyper-growth of WeWork across Asia Pacific, covering markets from Greater China to Australia.
Learn more about WeWork here.
Uber develops, markets, and operates a ridesharing mobile application which allows consumers to submit a trip request that is routed to crowd-sourced partner drivers. Its smartphone application connects drivers with people who need a ride. Its application enables users to arrange and schedule transportation and/or logistics services with third-party providers.
Uber serves customers in North, Central, and South Americas as well as Europe, the Middle East, Africa, and the Asia Pacific.
Learn more about Uber here.
Hired is a career marketplace that matches tech talent with innovative companies. Users on the Hired platform receive objective guidance throughout the interview process from a dedicated Talent Advocate, as well as the ability to compare new opportunities side by side so they can make their next career move with confidence. Employers get access to a hand-picked pool of candidates who are interested in new roles, as well as unmatched transparency into competing offers so they can recruit and hire with insight. The end result is an efficient, effective and enjoyable experience that’s far faster than traditional methods.
Learn more about Hired here.
GOAT Group is the world’s largest marketplace for authentic sneakers. Its brands offer the greatest selection of sneakers available through company-operated retail stores, e-commerce sites and mobile apps under the GOAT and Flight Club brands. Through its innovative technology and service, GOAT Group has changed the landscape of sneaker commerce and has quickly become the world’s most trusted source to discover, buy and sell authentic sneakers.
Learn more about GOAT here.
Carousell is a mobile-driven, online P2P marketplace for the exchange of both new and secondhand goods. It is one of the most renowned success cases of start-ups growing out of Asia. HYPE spearheaded Carousell’s setup and market entry efforts into Hong Kong, built out a team in a new market, and are working on a few other growth initiatives for Carousell as well.
Learn more about Carousell here.
Snapask is an education technology company that thrives to make education more effective, personalized, and accessible to everyone. Through applying artificial intelligence and cloud services, education is made more effective, personalized, and accessible to everyone. HYPE spearheaded Snapask’s setup and market entry efforts into South Korea.
Learn more about Snapask here.
Homage is a trusted senior home care marketplace and technology platform seamlessly connecting seniors to the best quality of care on demand. The Homage platform uses a proprietary matching engine that pairs seniors with the best care professionals for their needs in real-time. Family members can schedule, manage, and monitor care visits through Homage family app from anywhere, stay in communication with the care professional and get real-time information on the care their senior is receiving.
Learn more about Homage here.
Sandbox VR is a virtual reality startup that offers a premium, fully-immersive virtual reality experience. It boasts untethered room-scale VR experiences, haptic technology, and exclusive content, and integrates the latest in VR hardware, movie quality real-time motion capture technology, and exclusive AAA game experiences to deliver the best VR experiences
Learn more about Sandbox VR here.
Surkus connects people to the brands and events tailored to their interests. Using unique technology, the Surkus platform curates a targeted group of tastemakers for client events – whether that be nightlife, comedy shows, classes, product launches or a digital campaign. In turn, Surkus members are invited to explore and discover these new experiences, with invitations tailored just for them. The HYPE team drove their entire Asia expansion effort.
Learn more about Surkus here.
Gini is a FinTech company based in Hong Kong, working to build a user-centric mobile app for personal finance and banking. Through Gini, users can better manage their finances and receive rewards for it. The application is powered by bank-level security, and allows interoperability between bank accounts of various banks in Hong Kong.
Learn more about Gini here.
Eatigo is a restaurant reservation app which offers time-based discounts of up to 50% off, helping restaurants optimize their customer flow.There are no pre-payments or hidden cost. They currently have over 4000 restaurants onboarded across Thailand, Singapore, Malaysia, Hong Kong, India and the Philippines.
Learn more about Eatigo here.
Find Solution AI is an educational AI tool aimed at promoting an extraordinary self-motivated learning model to augment students’ learning experience while providing better support for teachers. It provides a solid foundation for the establishment of the Ai-Driven Motivation Platform – 4LittleTrees (4LTs), which supports teachers in identifying students’ gaps in knowledge with facial analyses and modify teaching materials when appropriate.
What's The HYPE?
May 17, 2018
Source: Hong Kong Business
June 19, 2018
Source: Korea Joongang Daily
May 31, 2018